Mecca Bingo owner Rank Group is targeting a wider demographic with the introduction of portable tablet devices, reports telegraph.co.uk.
The iPad-style tablets are being trialled at Mecca’s latest venue in Reading, UK, as the company seeks to make the game more accessible to players who want to eat, drink and chat at the same time as playing along.
Rank chairman and chief executive Ian Burke said the electronic version would hold an appeal to the under-35s: “Electronic gaming offers all sorts of additional benefits to players. I wouldn’t describe our handheld devices as an iPad, but it’s the same principle.”
The group hopes the tablet format will broaden the client base, attracting more men in their 20s into the venues.
