The Ras Al Khaimah Tourism Development Authority has announced a product concept creation competition, inviting participants across UAE to submit their creative designs for the Emirates' next adventure attraction on Jebel Jais, the UAE's highest mountain peak.
With the chance of winning AED100,000 (US$27312.76), RAKTDA is giving institutes and organisations free design reign, accepting paintings, sketches, photography, digital imaging and any other form of graphical representation to illustrate their vision.
The design must enhance the touristic appeal of the landmark while highlighting its local culture and heritage. In addition, given the digitally-driven tourism market, the participant pitches should inspire visitors to share their experiences across social media accounts.
Finally, aligned with the efforts invested by the emirate of Ras Al Khaimah in moving towards greener operations, the attraction must be sustainable. The site is already home to a number of attractions, including the world's longest zipline. Creative submissions will not only have to include unique elements but also add to the existing adventure appeal of the mountain.
Raki Phillips, CEO of RAKTDA, said: "Ras Al Khaimah is recognised as one of the fastest-growing tourism destinations within the region, which can be attributed to the ongoing investments made into developing nature-based outdoor adventures centred around Jebel Jais. The positioning of the proposals should highlight the Emirates' diverse landscape, encompassing of lush mangrove trees, undulating terracotta desert and awe-inspiring vistas of the majestic Hajar mountains."
The deadline for submissions is November 20, 2019, and the winner will be announced on December 22.
