Rainbow Productions, the UK-based manufacturer of bespoke mascots and supplier of licensed characters, will return to the IAAPA Expo in London this year.

Minions

The show will run from September 12-15 at the ExCeL in the English capital’s docklands.

With characters including – but far from limited to – Peppa Pig, Minions and Paddington, Rainbow’s stand is sure to be a must-see.

“Character events help attractions to increase footfall and expand overall capacity, it is also a great crowd management solution,” Chris Stanton, head of sales at Rainbow, said.

“Besides regular meet and greets, Rainbow also introduced new mini-shows and activations on a regular basis to help clients to engage greater costumer experience.”

Rainbow will be present at booth 1,501 at IAAPA in London.