QubicaAMF has expanded its agreement with Bowltech to be its full line distributor in the Swedish market.
In addition to representing QubicaAMF as its exclusive and full line distributor in Denmark, and managing sales and distribution for the company's aftermarket products in Sweden, Bowltech will now be responsible for modernisation sales, new centre development and service in this market as well. This agreement continues the collaboration between the two companies which began in June 2009.
"With this change, the long-term presence of the QubicaAMF brand in Sweden is secured," said Folkert Nievelstein, regional sales manager for QubicaAMF. "It has not been an easy decision to close a sales office that has such long history in the bowling industry, however Bowltech is the perfect partner to represent the complete line of our premium products both now and over the long-term."
"We recently opened a new 1,860sq.m facility in Boras, including a warehouse, which will allow us to maintain product levels to support the local market and better service customers as we take on this new role," added Claus Roed, managing director Bowltech, Scandinavian operations. "We are excited about the opportunity to add QubicaAMF capital equipment to the parts and supplies offering in Sweden. It's a natural fit for this market, as well as a great fit for our operation."
Bowltech will be organising a trade show event in Copenhagen on May 3 for centre operators from the region.
