Pure Novelty is the new manufacturing arm of PMT Sales.
Owned by industry entrepreneur Dan Perkins, Pure Novelty has announced an exclusive five-year design and distribution agreement with Labman Automation, a market leader with 25 years’ experience in automation and the manufacture of laboratory systems.
Dan Perkins said: "This heralds an exciting new start for our company, moving from distributing for some of the world’s leading manufacturing companies into the production of our own games for worldwide sale. It made sense to use our experience of marketing and distributing.
“We have great experience of challenging and beating larger companies to some of the most successful games, then carrying that on and doing a great job for the suppliers. We have a unique insight to the products that will continue to take great money for our customers for years to come.” He added that all Pure Novelty game will have a wow factor and a minimum life span of four years.
Labman Automation CEO Andrew Whitwell said: “When Dan brought his ideas to us for his new range of games we were blown away with the sales possibilities for these products. Having manufactured products for world leaders in laboratory systems, namely Proctor and Gamble and Unilever, it was a new venture outside our core business.
“We will use our 36 highly skilled engineers to ensure our customers have unique, novel and technically sound products to invest in.” Pure Novelty and Labman Automation will launch its first product next month with a world leading brand endorsing the product. Pure Novelty will also be launching four new titles at the IAAPA show in Orlando. Pure Novelty is also looking for international distributors across the world.
