Leading independent UK bookmaker David Pluck has called Optima’s point-of-sale system “essential to any betting shop” after it was installed throughout the Pluck estate.
The Spain-based Optima has built a strong UK and international presence in the betting sector supplying and maintaining advanced electronic point-of-sale products.
Six months after installation across Pluck’s 40-betting shop estate in the north-west of England, founder David Pluck said that the Optima system has exceeded expectations in terms of business improvement and efficiency, reliability, cost and intuitive operation. He said: “The EPOS system - in several ways analogous to a till in a supermarket and just as critical - is the essential element in any betting shop. It has to provide not only a range of betting markets, but must be fast, reliable and easy to operate by shop staff.
“If there's a glitch the business suffers and the system must therefore be seamlessly supported by a back-up system and the availability of immediate technical support from the supplier.
"We have found that the Optima server-less EPOS system answers all of these requirements, has a wider range of bets and has delivered monetary savings to the business and lower installation costs."
Another Optima client is the Bookmakers Technology Consortium. BTC director Howard Chisholm characterised the Optima system as "undoubtedly the ‘Rolls Royce’ of EPOS systems," and the product is clearly popular with users.
Jacob Curciel, chief executive of Optima, said that his company is intent on expansion in the retail, web and mobile channels through direct sales and support to bookmakers, and the licensing of their multi-channel gaming and sports betting platform to the global sports betting and gaming industry.
"We're very pleased with the business generated and the level of operator satisfaction so far,” he said, “but there is clearly considerable future potential for this cost-effective EPOS product.”
