Merlin Entertainments, the Lego Group and Hasbro have come together to create a new play experience based around the popular Peppa Pig IP.
It will see Peppa Pig introduced to Merlin’s theme parks, with the world’s only Lego Duplo Peppa Pig area set to open at Legoland Billund Resort in Denmark and the brand new Peppa Pig Park in Gunzburg, Germany, located next to the Legoland Deutschland Resort.
Merlin Entertainments promises that the experiences will bring to life the iconic scenes and characters from the iconic TV show.
Scott O’Neil, CEO at Merlin Entertainments, said: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play.
“We’ve partnered with the Lego Group for over 18 years and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s Peppa Pig to life with the Duplo brand, beginning with our new Peppa Pig Theme Park in Gunzberg and our Legoland Billund Resort, as our guests make life-long memories and learn through play.”
