Paf, a Nordic gaming operator, has renewed a sponsorship contract with the Atlético Madrid F.C.

Like the previous season, the Paf trademark will appear both on the players’ shorts and on their training gear. Paf uses the Club Atlético de Madrid image as an international communication platform to further strengthen awareness of its brand and services.

Paf is a gaming operator with a strong focus on internationalisation, it provide land-based, on-board and online gaming. It is also a charity organisation and last year it donated €20m to charity.