February’s ICE Totally Gaming will see a number of new exhibitors from the street and betting sectors, Clarion’s Kate Chambers has revealed.
The ICE team is “very active” in marketing the event and the opportunities it provides for companies that are already within the gaming space and are looking to diversify into new areas. Nonetheless, the event continues to attract new exhibitors, she said.
“For 2014 we have a total of 12 new exhibitors in the street and betting sectors drawn from the UK, Greece, Poland, Austria, Korea, Israel, Denmark, Spain and Romania,” she told InterGame. “When we receive interest from a potential new exhibitor because of our location at ExCeL we are able to offer a much wider choice of stand options than previously at Earls Court, which obviously helps bring in more exhibitors.
"This helps to keep ICE topical, fresh, new and invigorating for our visitors, which of course drives attendance.”
ICE Totally Gaming is taking place at London’s ExCeL on February 4-6.
Read the full interview with Kate Chambers in the forthcoming January issue of InterGame.
