Ace Coin Entertainments, the Cardiff, UK-based machine manufacturer, has appointed Robert Higgins as sales and marketing manager to push the company's products forward into both domestic and international markets.

Higgins, who is well known within the industry and has a wealth of experience, is joining a rapidly expanding team of professionals.

Phil Thomas, CEO of Ace, said: "Having worked with Robert on a number of occasions, I am fully aware of his pedigree and we know that he will be a very capable ambassador and an asset to our company."

Thomas also declared that later this year he is set to retire from the industry. However, negotiations are under way for him to continue assisting Gamesoft Group Holdings, the parent company of Ace, on a consultancy basis and to help wherever he can with the expansion of market opportunities worldwide.