Creative Works, an amusement theme and prop manufacturer, will bring its new escape room, Mayday, to IAAPA in Orlando, US, from November 13-17.

Mayday is themed as an underwater adventure inside a submarine. But as its name suggests, things do not go as planned. Creative Works touts Mayday as the “most advanced and intense storyline” it has built.
Players must work together and take guidance from the captain to figure out what went wrong and repair the submarine before it's too late.
Dan Gruening, chief marketing officer, said: “We believe memorable experiences make people happier. We call this the ‘wow effect’ and it’s the driving force behind our team. We’re a group of designers, artists and dreamers and we want to help operators wow thier customers.
“We do this by thinking both imaginatively and practically to find the balance of cutting edge design and durability in everything we build.”