A new multiplex cinema is opening at the Al Makan Mall, Hafr Albatin, Saudi Arabia, under the AMC brand, the largest chain in the world. It will have eight screens and 850 seats.
Operator REIT will open three more Saudi-based cinemas, in Riyadh, Dawadmi and Tabouk.
REIT is part of the Swicorp investment fund. Its CEO in Saudi, Kelvin Kwok, was quoted in Design Middle East, saying: “We believe that there is significant value in the new leisure and entertainment sector which opened up recently in the kingdom. Equally important for us is to be able to introduce a global brand such as AMC, that has been offering inimitable experiences to movie-goers worldwide through continued innovation.”
