Streaming giant Netflix has revealed more information about its first permanent foray into the location-based entertainment space which it is calling Netflix House.
Its first two locations will open in the US at King of Prussia, Pennsylvania, and Galleria, Dallas, next year.
The venues will feature a regularly rotating cast of immersive experiences from some of Netflix’s most famous shows. It has previously held live experiences across the world for Bridgerton, Stranger Things and Squid Game, among others.
Both sites have been strategically chosen in two of the busiest shopping malls in the US, with both venues covering more than 100,000sq.ft.
Marian Lee, Netflix’s chief marketing officer, said: “At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy and get a taste - literally - of your favourite Netflix series and films through unique food and drink offerings.
“We’ve launched more than 50 experiences in 25 cities and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing and unexpected ways.”
