Bandai-Namco had a good presence at last week's GTI show in Taipei, Taiwan -not for the domestic market, such as it is, but as part of its international strategy.
"The importance of this show to us is the presence of visitors from overseas," said John McKenzie, managing director of Namco Europe. "In the past we have seen many customers from other Asian countries here, as well as some from the Middle East, Europe and even South America.
"Our strategy is to make a global sales effort. The group is very much focused on globally co-ordinated sales and we are all working together very well. At the same time we are localising the needs of each market."
The company has also now got games that are specifically directed at the Asian markets. "A lot of games that at one time would be just for Japan have been opened up to the whole region, which is a major breakthrough," said McKenzie.
He added that a good example of success of the company’s international strategy was the Dunk Tank prize game. "This was a Japanese product that didn’t initially make it in Asia. However, it was successful in Europe and then the US and, as a result of that success, it went back into Asia and did well."
