A new system of awards for operating, product and service excellence in the amusement industry in the Middle East was announced at a function in Dubai on Sunday. A post-show party at the end of the first day of the DEAL expo was the platform for the announcement.

The Middle East Amusement Industry Awards will be co-sponsored by InterGame and by the DEAL show organiser, International Expo Consults, and the first awards will be made at the 2011 exhibition.

The party was run by IEC for its exhibitors and guests and is an annual event, which will be used to host the awards next year. During the coming months a series of announcements will be made in InterGame outlining details of the awards and how entries can be nominated. They will certainly include the Middle East’s best family entertainment centre, best edutainment initiative, best water park, best new coin-operated device and best new amusement ride.