An all-UK partnership has been formed between the world’s second-largest attractions company, Merlin Entertainments, and Wheelhouse, the content and talent platform company.

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Under the deal, the two companies will jointly work on content, including TV programmes, taking Merlin’s expertise in creating experiences and Wheelhouse’s ability to develop and produce content for television and other platforms.

Merlin’s famous brands such as Sea Life, Chessington World of Adventures and Alton Towers will benefit from the fresh input that will include reality and game shows.

Scott O'Neil, CEO of Merlin (pictured) said: "Currently our guests have to come visit us in person to enjoy the immersion of our 140-plus theme parks and attractions in 89 cities around the world, but our ambition is to amplify how we bring joy, create connections and make memories for even more than the 62 million guests who visited us in 2023.

Through creative innovation and storytelling, our partnership with Wheelhouse will allow us to bring a new dimension to our stories, characters and IP on the largest platforms in the world: TV and entertainment programming.”