Merlin Entertainments will partner with a pair of AI innvators to utilise the technology at its attractions across the UK.
It will partner with Placemaking AI and Tellme AI as part of a Innovate UK programme from Digital Catapult.
Placemaking AI will be used to leverage real-time insights to create guest experiences and will working alongside Tellme AI, which creates virtual tour guides for tourist attractions.
The partnership is aimed at making Merlin Entertainment’s venues more accessible, entertaining and immersive for international audiences.
Megan Wastell, global creative director at Merlin Entertainments, said: “The BridgeAI accelerator is an exciting chance to work directly with startups who are tackling real-world challenges in the creative sector. I’m really looking forward to seeing how AI can help us streamline creative workflows and improve guest experiences.
“The potential for AI to transform everything from storytelling to how we manage our operations is huge, and it’s amazing to be a part of that journey.”
