Merlin Entertainments has named an advertising veteran as its inaugural chief marketing officer.
Craig Inglis joins the team after roles at Tui, Virgin, Sage and John Lewis. With the latter he helped transform its customer and marketing strategies, moving it to a more emotional positioning. He was part of the creation of the company’s Christmas campaign, which has become a cultural event in the UK.
As Merlin’s first ever CMO, the company says Inglis will transform its brand presence and drive guest engagement. His appointment completes Merlin’s transformed executive line-up under CEO Scott O’Neil.
Fiona Eastwood, chief operating officer for resort theme parks and gateway attractions, said: “We are thrilled to welcome Craig to our executive leadership team as we continue to innovate in the ever-evolving landscape of entertainment.
“Craig's visionary leadership and strategic prowess will be instrumental in redefining how we connect and communicate with our guests worldwide, before, during and after their visit.
“The role will be integral as we redefine our own Merlin brand as well as the brands we bring to life in our attractions.”
Inglis added: “I am delighted to join Merlin Entertainments as the company's first chief marketing officer. With a purpose to create joy, connections and memories, this was an easy decision to make in taking up such an exciting role at a true global leader in branded entertainment.”
