Merlin Entertainments has appointed a new chief experience and people officer.

Spencer Holt

Spencer Holt will take up the newly created role, responsible for both the employee journey of Merlin’s 30,000-strong workforce and the more than 50million guests who visit its attractions each year.

Holt is known as an award winning speaker, education and executive coach and has more than 20 years of experience in sectors such as finance, franchising and sales.

Holt holds a PhD in leadership development and has worked for AstraZeneca, among other companies.

Scott O’Neil, CEO at Merlin Entertainments, said: “As we look across the leadership team, we are fortunate to have countless examples who began their careers in guest facing roles. As we grow our number of attractions, the opportunity will need and increasing emphasis on recruiting, training, developing, and growing this incredible pipeline of talent to become the Merlin leaders of tomorrow.

“There is no bigger opportunity, nor anything more important than creating the greatest place to work in the world for those closest to our guests and realising the direct impact it will have on our guest experience. Spencer Holt is the right person to lead us there and I am thrilled he has agreed to join the Merlin family.”

Holt added: “People are at the heart of what makes Merlin so special. I am so excited to work closely with the amazing brands and people at Merlin. Unlocking the superpowers of each employee, attracting the best talent, and increasing the joy and memory making of each guest will be at the heart of this opportunity.

“I look forward to building on what has worked in the past and explore what we need to do in the future to help Merlin reach its bold ambition. As we build a culture of innovation, purpose, development, and fun we will create more memories, smiles, and laughter for every guest and each Merlin team member. Ultimately my role alongside the 30,000 Merlin teammates is to help create the best place in the world to work and visit.”