MENALAC, the trade body for attractions in the Middle East and North Africa, has signed a cooperation agreement with the Federation of Saudi Chambers of Commerce.
The deal will see MENALAC help develop the leisure and entertainment industry in Saudi Arabia and across the MENA region.
Organised by the National Entertainment Committee, the deal aims to connect buyers and suppliers in the industry through events and gatherings, as well as provide ongoing education and training.
The agreement aims to promote safe operations in the entertainment industry, foster development across the region, encourage professional growth and training for industry professional and facilitate business opportunities and promote commercial successes within the entertainment sector,
