A new Lego-branded entertainment venue has opened in Shanghai, China.

The Lego Creative Experimentation Lab features a number of experiences for all ages.
There is an indoor play area split into six different zones, covering sports, nature, ocean, vehicle, music and art themes, according to citynewsservice.cn.
Each of the sections are designed to inspire play in children, with digital additions suitable for families.
The venue features AR and VR experiences embedded into the space, immersing visitors in the world of Lego.