Indoor FEC company Launch Entertainment has announced industry veteran Yvette Martinez as its chief operating officer.
She holds more than 20 years of experience in the restaurant space and was most recently the COO of Brix Holdings, a franchisor of various food outlets.
Launch Entertainment says Martinez will “take charge of changes in the operational department, including upholding the highest safety and brand standards” and “solidifying the foundation that Launch is built upon.”
Martinez said: “With years in the franchising industry, I understand the importance of collaboration to meet the needs of our operators.
“When working in previous operations roles, I've loved that no two days are the same; entertainment is synchronous with restaurants – guests visit our parks seeking something and leave happy, which is what we strive to do across all our locations.
“I was attracted to the position at Launch because of the opportunity to be part of a great leadership team, while leveraging my experience to take operations to the next level. I am looking forward to working with the leadership team and all of our franchisees.”
The brand also appointed Craig Erlich as CEO in June 2023, adding to the brand’s leadership team.
Launch has recently signed agreements that will see it add centres in San Diego, Denver and Frisco, among others.
