Laser tag has become as much a part of an FEC as a skill tester, says Jason Wallace of Laserforce International.
In a statement this week, Wallace said that his company was happy with the “state of the nation” in terms of operating laser tag locations and new installations. “It is succeeding because of high throughput and low on-going and labour costs continuing to make laser tag an attraction to most facilities. The player experience is genuine and the social engagement of players is at an all-time high.”
Wallace said that in the case of his own company, whether the location is a bowling centre, trampoline park, FEC, cruise ship or theme park, Laserforce has the capacity to earn additional and new streams of income.
He reports that the latest data shows that Laserforce is now dominating both the operating systems and new systems installations sectors. “From January to September of this year, there have been 84 installations from six manufacturers. We accounted for more than 27 per cent of all installations and the year is not yet over. There are several more committed in the pipeline for us. Our competitors have an average of 12 per cent each.”
He said that Laserforce dominates Australian laser tag operations with a 64 per cent market share. “Our Australian sales executive, Maree Harris, said that the main reason given for operators switching to Laserforce was centred around reliability, equipment uptime, ease of use and customer experience.”
There is also a strong presence in the US and fresh influence in the European market driven by the Laserforce Gen8 Infinity winning the Best New Product IAAPA Brass Ring Award. Since then, nearly 1300 Gen8 suits had been shipped.
The company will again be at IAAPA this year with Gen8 that has the Infinity lighting system - still “the only system able to offer this” Laserforce says.
