At 2023's instalment of the EAG Expo in London, UK, managing director and CEO of LAI Games, Mark East, spoke to InterGame about what makes the company tick.
The company was proud to exhibit the DX version of its popular Asphalt Legends: Arcade 9 game at the show, which licenses IP from the much-loved mobile game.
"It's a rip-roaring, aggressive, premium and popular driving game with a full motion base", said East, "which, crucially, is both easy to play and hard to master, meaning players can always find something new in the game."
East also signalled the range of licensed driving brands as a central part of the game's uniqueness. "From Porsche to Lamborghini, W Motors and more, this game is one of the few which can offer such a premium experience to players."
Aside from this product, LAI Games' Virtual Rabbids product and the Angry Birds coin pusher were said to be enduringly popular, especially, as with the aforementioned games, due to its licensing of popular IP.
East expressed that "innovation and investment in R&D are two central factors for success. There is so much planning and passion that goes into these games to bring them to the effortless and engaging standard that they exist in now."
