IAAPA has confirmed that James Atchison of SeaWorld Parks and Entertainment will be the keynote speaker at this year's GM and Owners' Breakfast at the IAAPA Attractions Expo held in Orlando, Florida, in November.

Atchison will address the transition and evolution SeaWorld has undergone and its current strategic direction. Also during the event, the IAAPA Service Awards will be presented, honouring members for their service to the association and the industry.