ISD, part of the NRM Group of technology companies, has completed the integration of its Maxim platform across the 11 UK bingo clubs operated by Castle Leisure.
The smooth migration of Castle Leisure’s membership data was completed without incurring any loss of trading or operational interruption.
Chris Wrigley, managing director at ISD, underlined the value of being able to apply the company’s in-depth knowledge and understanding of the bingo sector.
He stated: “ISD has more than 50 years' combined senior level experience of working in bingo. What this means in a practical sense is that we know what running a club entails, we understand the pressures and stress points and we are fully conversant with the benefits of having a sector-leading membership system as part of a club’s marketing armoury.”
He continued: “Our customers see Maxim as being something akin to the central nervous system of a club, connecting and enabling all of the various functions and disciplines, including CRM, apps, marketing data, compliance and membership Intelligence.
“Maxim delivers granular data on the behaviour and profile of members, which in turn enables marketeers to build targeted, relevant and cost-effective campaigns.
"The competition for discretionary leisure spend has never been more intense, which means that businesses are actively seeking those marginal gains which make a difference.”
Lisa Morgan, MD of Castle Leisure, added: “The client/supplier relationship works best when there’s a shared culture and philosophy.
"ISD’s attention to detail, forensic knowledge of the bingo sector and commitment to getting what is a complex undertaking over the line and to our complete satisfaction made for a smooth and hassle-free integration.”
