The amusement industry could be missing opportunities to use social media to its advantage, it has been claimed.
Steve Tan, general manager of Universal Space, said that generally speaking the industry has been “quite slow on the uptake” when it comes to social media.
“Many of us have perhaps missed opportunities in using these platforms to reach out and interact with our customers and audiences alike,” he told InterGame.
UNIS, he explained, has been using YouTube to demonstrate its machines for a few years now and is exploring the opportunities offered by Facebook and other sites. The company has now developed a post within the organisation specifically to look after its social media.
“I do think though that we have now realised the potential that Twitter, Facebook, YouTube, etc, have to offer us,” continued Tan, “and we are now looking to embrace these opportunities fully.”
Read the full report on social media and the amusement sector in the forthcoming June issue of InterGame.
