Immotion Group has struck a partnership with major Spanish leisure operator Aspro Parks to place a VR Cinema Pod in the Blue Planet Aquarium, Cheshire, UK, as the first site in a potential roll-out of VR installations.
Beyond the Blue Planet project and dependent on its success, Immotion is in talks for an installation in the Aspro-operated Bristol Aquarium, with a further roll-out to more of its sites. Edutainment and pure entertainment content, both Cinema Pod-related and multiplayer interactive experiences would be included.
Joining the Blue Planet Aquarium in signing deals recently with Immotion are SeaLife Paris, and Point Defiance in Tacoma, Washington, US.
Including these new partnerships, the company has added six new aquarium partner sites (18 new headsets in total) in recent weeks and has in excess of 10 more sites in varying stages of completion, following its successful tour of the American and European zoo and aquarium shows in New Orleans and Valencia. “I am very excited to be partnering with Aspro Parks,” said Rod Findley, Immotion Group commercial director. “They are an excellent brand and we feel that this will be a great starting place for a long and fruitful partnership. In many ways, Aspro is the perfect match for us in that they not only want the educational content for aquariums but also can take advantage of the pure entertainment offerings like our multiplayer experiences and our bespoke roller coaster experiences in their other leisure sites. “We are very confident that the ancillary revenue they will generate, combined with positive guest reaction, will prove a huge success for both parties. Our relationships with multinational leisure operators like Aspro and Merlin are an important cornerstone for our business and should provide a great opportunity for growth along with the addition of independent aquariums, zoos, museums and science centres worldwide.”
Aspro Parks is one of the largest European operators of leisure parks and centres, with 68 locations across 10 countries including the UK, Spain, France and Germany. Its parks range from aquariums such as Blue Planet to zoological and marine parks, waterparks and family attractions.
