A £300m investment is set to transform part of Royal Docks in London, UK, into an immersive entertainment district.
Immerse LDN will feature original productions from the worlds of TV, film, music, art and gaming, including several well-known IP’s.
Covering 160,000sq.ft, The Formula 1 Exhibition and The Friends Experience: The One In London have already been announced. More attractions that will bring popular culture to life are planned for the future.
It is hoped that the once open, Immerse LDN will draw 2.5 million people to the area, boosting tourism and economic activity.
F&B will also be available from street food collective KERB, while later in the year a dedicated waterside food hall, bar and café will open.
