IMA has launched a new advertising campaign, with the slogan "Showcasing the future."
More than 140,000 direct mails, almost 50,000 e-newsletters and more than 2,200 sets of exhibitor documents are going out to customers for the upcoming IMA show. At the same time as the advertising campaign is launched, the preparations for the jubilee edition of IMA, which will celebrate its 30th anniversary in January, are well under way.
Developed by Reinstil, an advertising and ideas agency in Mainz, the slogan "Showcasing the future" encapsulates what IMA’s focus is - trends, tendencies and top innovations. "IMA will throw the gate to the innovations in the industry wide open", commented Petra Lassahn.
Over the last few years there has been a breath of fresh air brought in by the revision of the German Gambling Ordinance, which triggered an enormous surge of new product developments and marked the beginning of the long overdue adaptation and modernisation of German gambling legislation to meet international standards. This also generated new impulses at IMA, where a number of key players, along with many new customers, have already confirmed their participation. More than 200 exhibitors and some 9,000 trade visitors are expected at IMA 2011.
