US-based coin-op amusements manufacturer ICE Games has appointed Sega Amusements Europe as its sole distributor and spares supplier for the UK and Ireland, replacing Namco Europe with immediate effect.
Having worked with Sega for the past two years in territories covering Europe and Russia, the decision to add the UK and Ireland has been seen as a "natural progression" in the agreement between the two companies.
Adding to ICE’s strong line of existing coin-op redemption games, recent releases such as Frogger, Price Is Right Shell Game, Knock Out Punch and Treasure Quest are all now available to the UK market, through Sega.
Commenting on the agreement, Joe Coppola, vice president of ICE, said: "The team here at ICE are thrilled at the prospect of further working with Sega to push into the UK. It has done an amazing job in the European and Russian territories in the past two years, excelling our expectations, and we have no doubt of similar results in the UK and Ireland."
Sega’s Justin Burke told InterGame: "This is big news for us and we’re delighted to be able to extend our representation of such a strong line of redemption product to the UK and Ireland."
Any queries on ICE product in the UK and Ireland should now be directed to Justin Burke on +44 (0) 208 391 8090 or [email protected]
