Ahead of the upcoming summer travel season, IAAPA, the global association for the attractions industry, has forecast a seven per cent boost in attendance for North American theme parks with an estimated attendance of 308.5 million in 2023.
Consumer spending is also anticipated to increase this year with an estimated 15 per cent increase in North America, bringing it to nearly $32bn to be spent in 2023.
If realised, the domestic attractions industry will have regained losses due to the pandemic.
“To say the domestic attractions industry is looking at a good 2023 is an understatement,” said Jakob Wahl, president and chief executive officer for IAAPA.
“We expect the market in 2023 to fully recapture the lost spending in 2020, and the amount of investment planned for our region supports the demand we’re seeing.”
