An immersive entertainment park called House of Hype will be opening in the Dubai Mall later this year.
The 100,000sq.ft "experiential" new park is said by What's On to fuse fashion, tech, gaming and digital art in a futuristic environment.
With 29 rooms to choose from, visitors will be immersed in a "sensory overload" of fun designed by the HyperSpace team, founded by artist Alexander Heller, who are also behind the Aya experience at Dubai's Wafi City Mall.
Though few other details have been released to date, the new FEC is scheduled for an opening date of late this year.
