Theme parks can now hire ideas to fight the pandemic from a Dubai-based agency.
White Water Public Relations, a company that is extensively used by businesses in the attractions industry, has created a customised ideas opportunity for all types of businesses.
Prem Ramachandran, founder and CEO of the company, said: “It is important to future-proof the industry now, so that it is ready to take on 2021. One of the ways is to mitigate the risks posed by the pandemic, by infusing powerful and customised ideas within hour strategy that resonates with their target audience.
“Once we manufacture the idea it is ready to be rolled out across all forms of communication and marketing platforms. The pandemic has changed the way in which we do business and organisations will have to unlearn some of the old methodologies and replace them with some new ones that would catapult their brand to the next level.”
He added: “As a Dubai-based agency, we wanted to support the theme parks and FECs internationally with game-changing ideas well within their budge. Our idea barometer is industry and geography agnostic. So irrespective of the industry or geographical location, we can churn customised ideas for any brand, any industry from any corner of the world.”
