Herschend Family Entertainment has completed its acquisition of Palace Entertainment’s 24 US attractions.

Herschend acquires Palace Entertainment’s US attractions

“This is a landmark moment—not just for Herschend, but for every host, guest, and community we serve,” said Andrew Wexler, CEO of Herschend.

“To us, this is so much bigger than adding attractions to our portfolio of family brands – growth is about people. It’s about creating a great place to work so our hosts love what they do and can create memories worth repeating for our guests for generations to come.”

Currently, Herschend operates 49 properties, serving nearly 20 million guests annually. The family-held attractions company’s latest milestone move coincides with its 75th anniversary.

“Our purpose has carried us through both bright seasons and challenging ones – and it will continue to guide us as we move into this next chapter,” said Chris Herschend, board chair and third-generation owner.

“We are focused on doing what’s right for the business, our hosts and the communities we’re honoured to be part of. This process will take time, and we know we will not get everything perfect, but we are committed to listening, communicating and continuously improving.”