Matt Greenwald has joined Betson Enterprises in the US as business development manager of specialty coffee/OCS and vending.

Greenwald has been brought in to spearhead the continued development of service, parts distribution and sales within Betson’s rapidly growing office coffee service, specialty coffee and vending segment of the marketplace.

Greenwald is a 20-year veteran of the commercial coffee equipment industry. Prior to joining Betson, Greenwald was vice president of a national service organisation providing installations and repair services to some of the world’s largest retailers, equipment manufacturers and coffee companies.