The gift experience market has exploded for Merlin Entertainments, the UK-based major international entertainments company.
The UK market in shared experiences quadrupled between 2021 and 2023, said the company, ranging from gift entry tickets to VIP access packages and unique behind-the-scenes expriences.
This includes educational animal experiences such as giraffe feeding at Chessington World of Adventures Resort or a VIP champagne capsule on the London Eye.
This gift experience market, said Merlin, is making a significant contribution to its profits and the company anticipates a five-fold increase by the end of 2025.
Merlin collaborates with partners such as Virgin Expreiences, Buy-a-Gift and lastminute.com for an extensive range of gift experiences suitable for a range of budgets.
Merlin operates a wide range of attractions globally, including Legoland, Madame Tussauds and Sea Life.
