A new charity scratchcard has been launched in the UK to aid hospices by Lottoland, the betting operator.

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Twenty pence of every pound raised goes towards Hospice UK and the launch is appropriate this week as it is Hospice Care Week.

The £1 card has a top prize of £50,000 and the money raised will go to help the 200 hospices across the UK that care for over 300,000 people and their families annually.

Lottoland CEO Nigel Birrell said: “We are delighted to be able to launch our charity scratchcard in aid of Hospice UK, particularly during this week when everyone across the country is coming together to celebrate all that hospices do and the people that keep them going.

“The work that Hospice UK does is truly phenomenal and the entire Lottoland team were very much behind this decision to dedicate our new scratchcard to their efforts.

"It’s something we’ve been working on for some time and we are all very excited to see how much funding we can raise for this incredibly worthwhile cause.”

Lottoland is a Gibraltar-based company operating in 15 international markets.