UK operator Gamestec Leisure will sponsor The Publican's Proud of Pubs 2008 Campaign.
The initiative aims to showcase the work UK pubs are doing in their communities, highlight best practice and show a productive side of the licensed trade industry to the national media.
To coincide with the campaign, Gamestec has produced a guide to help pubs make the most of their entertainment facilities such as gaming and pool tables.
Adrian Ah-Chin-Kow, commercial director at Gamestec, said: "We are looking to keep the pub trade at the heart of the business even though the licensed trade industry has struggled in the face of legislation and changing customer behaviour."