UK gaming terminals supplier Games Media has entered a trial digital gaming agreement with Stonegate Pub Company, operator of over 300 pubs and bars across the UK, which includes the Scream brand.
Stonegate’s pubs will receive a combination of Games Media’s Juice video AWP terminals and IND:E II SWP terminals, both incorporating the manufacturer’s Ticket Out payment solution.
Bill Knowles, who is responsible for the development of new business partnerships for Games Media, said: "Stonegate Pub Company is a very progressive high street pub retailer and this represents an excellent strategic fit for both Games Media and Stonegate."
Throughout the trial, Stonegate will be able to take advantage of a fully connected gaming estate, Ticket Out and various promotional initiatives run by Games Media. Installations will take place in time for Stonegate to benefit from the company’s Spring Giveaway promotion, which is designed to drive machine traffic while capturing player data. This can be used to effectively target machine players, informing them about new games and promotions, and to encourage repeat play.
Dawn Vale, head of electronic leisure for Stonegate, said: "Games Media has demonstrated it is keen to work closely with our management team to ensure we can enhance what is a very important income stream. I am particularly excited about the technologies that Games Media has available to engage our customers and sites, which will encourage pub goers to play and enable us to have a better understanding of our gaming players. We look forward to developing a successful business partnership."
