One of China’s largest online entertainment providers has announced the opening of an immersive VR theatre at Galaxy Macau.
iQIYI has adapted the popular Chinese fantasy series, Love Between Fairy and Devil, for the experience and gives fans of the show a chance to immerse themselves in the fantasy world.
It follows other successful adaptations, such as Strange Tales of Tang Dynasty 2: To the West and Luoyang. Both experiences launched earlier this year in Beijing, China, and have become popular with guests.
The VR theatre uses technology including gesture control, flight motion simulators and artificial intelligence to create the world of the show, with players solving puzzles and stepping into roles of characters from the drama.
In addition to the VR experience, visitors can explore a dress-up zone featuring traditional Chinese costumes and large-scale photo spots designed to recreate iconic scenes from the drama. There are also themed food stalls, souvenir shops and cultural activities during traditional festivals.
Following its debut in Macau, it is set to expand to cities across China by the end of the year, including Shanghai, Hefei and Shenzhen.
Hang Zhang, senior vice president of iQIYI, said: “This project represents the latest advancement in immersive experience offerings developed by iQIYI over the past year. Through our collaboration with Galaxy Macau, we aim to provide an extraordinary experience for visitors in the Greater Bay area, enhancing cultural tourism.”
