Fun City has installed Semnox’s Parafait RFID cashless solution across all its Middle East locations including the UAE, Bahrain, KSA, Qatar, Kuwait and Oman.
The move follows Fun City installing the Parafait system in 30 of its Indian FECs three years ago.
The additional implementation in the Middle East saw the migration of 50 stores and more than one million customers from the existing magnetic swipe card system to Semnox’s Parafait RFID Card System.
Fun City, Landmark Group's flagship entertainment brand, said the process was carried out in just over three months with zero downtime.
Fun City has venues across the UAE, Bahrain, KSA, Qatar, Kuwait, Oman, and India with brands including Fun Ville, Fun Block and Fun Works. Its attractions include redemption, novelty games, video games, skill games, big rides and play areas. Its complexes are now powered by more than 4,500 Lumin RFID readers across its stores requiring just a card tap to play.
It is now able to offer seamless card-roaming capability across all its locations which, Semnox said, not only enhances guest convenience, but also increases guest frequency and foot traffic, as well as the simplicity of the tap-to-play feature.
Semnox added that because of Parafait’s technology solutions, Fun City now has "greater operational control through centralised cloud-based management and reporting, customer support and Semnox’s flexibility to adapt to the new requirements of a fast-paced growing FEC chain."
Silvio Liedtke, CEO of Landmark Leisure said: “After a detailed review of our IT and POS infrastructure to ensure it stays future-proof and gives us the flexibility and speed required, we have chosen Semnox as our new partners.
"This will also enable us to further integrate both of our GCC and India operations in many aspects of running our operations. Semnox has not only been proven to provide great value but also provides a very robust and forward-thinking infrastructure enabling us to go the next step in our evolution."
Umesh Prabhu, business head of FEC vertical of Semnox Solutions, added: “It is heartening to see the innovative operators like Fun City seeing the value of a single comprehensive solution adopting latest technology and innovations including RFID tap solution backed by our world class support.
“Fun City brand is one of the premier FEC brands across the world and we are happy to have them in our esteemed list of clients. I look forward to working closely with Silvio and entire Fun City team in helping them to adopt latest features we continue to develop and help them offer great customer experience driven by latest technological innovations and help them achieve greater efficiency in their operations.”
