Virtual reality brand Frontgrid is launching a new experience that brings one of the world’s most famous waterfalls to VR.
From spring 2025, visitors to the Rainbow Air Tourism Center will be able to experience Niagara Falls like never before, exploring the falls in a VR experience.
Rainbow Air Helicopter Tours, which already gives tourists helicopter rides over the falls, has partnered with Frontgrid to create a gamified flying experience in VR.
The location will be opened on the US side of Niagara Falls, alongside Rainbow Air’s museum, gift shop and photography studio.
The experience will utilise Frontgrid’s ParadropVR Rize 4 system, which moves people through a 4m drop. Guests use handles to self-steer themselves around the environment, giving the sensation of flying under canopy.
Anna Pierce, vice president of Rainbow Air, said: “We’ve been taking visitors to see the falls, from above, in a helicopter for 30 years now, and we love giving people, what they always say is, the highlight of their stay at the Falls.
“Now, we are excited to be launching this VR experience as a new, gamified way of exploring and connecting with the land and cityscape.”
