An immersive entertainment brand is about to launch its flagship venue in Los Angeles, US.
Located in the former Promenade at Howard Hughes Center, 60out is set to launch a new location that the company says blends the latest technology, pop culture and spectacle.
It will feature six different experiences, including licensed escape rooms from The Smurfs and Godzilla vs. Kong. Other attractions will include Titanic, Hotel on Road 66, Casino Heist and a VR experience that features more than 30 live-action journeys.
Nearly US$3m has been spent developing the location, which the CEO of 60out, Ilya Vradiy, says has been realised with the help of leading theme park designers.
He said: “Consumers are seeking fun excursions more than ever to enjoy with friends, family and co-workers. We have elevated escape rooms and gaming into fully interactive and life-like adventures through the latest technology, elaborate special effects and immersive themes.
“We have invested heavily to create the most realistic and unrivalled games that will turn LA upside down with exciting new experiences.
“Being immersed in a world developed by 60out means fantasy adventures can become a reality. The result is visionary and connective entertainment like no other.
“We are excited to provide guests with new and unparalleled interactive adventures. From the moment guests step inside, they will be transported to imaginative worlds where excitement, mystery, and challenges await.”
