US-based movie theatre company Harkins Theatres has announced a new FEC concept called Harkins BackLot, set to make its debut in Phoenix, Arizona.
The movie set backlot-themed FEC (concept art pictured) will feature attractions such as "Arizona's largest viewing screens", a sizeable arcade, Brunswick bowling lanes, VR facilities and function rooms, according to azcentral.com.
Mike Bowers, CEO and president of Harkins Theatres, said: "Expanding our brand to dedicated family entertainment centre is a natural progression of our innovation legacy.
“Our secret sauce is our unique ability to pair the fun of an entertainment centre with the excitement of movies at our movie studio-themed BackLot entertainment centres.”
Also available will be "chef-inspired" F&B refreshments, including flatbreads and cocktails, through the venue's own restaurant and bar.
Harkins BackLot is touted for a 2024 opening date, the first of an intended franchise, with new locations to be announced soon.
