Falcon's Beyond, the developer and operator of international resort hotels and themed attractions around the world, has unveiled its latest expansion strategy.
The company has announced that it will now operate its rides and attractions sales under the name Falcon’s Attractions Systems & Technologies (“Falcon’s Attractions”).
The company said the move emphasises its commitment to delivering cutting-edge immersive rides, attractions, and technologies for location-based entertainment experiences and more around the world.
Falcon’s Attractions will target a diverse range of prospective clients, including theme parks, museums, zoos, aquariums, and special event venues, offering innovative solutions to enhance audience engagement and brand storytelling.
Daryl White, EVP of global licensing and business development, said: “As the experience economy continues to surge, brands are looking to Falcon’s Attractions to help them deliver the next generation of experience that combines both physical and digital entertainment.
"By expanding our portfolio of attractions and technologies, we are solidifying our foothold at the forefront of our industry and stand poised to meet the demand that will continue to grow into the future. We’re excited to explore partnerships and collaborations that can put our ready-made and customisable solutions to good use to enrich and elevate narratives in transformative and exciting new ways that will create exhilarating experiences for all involved.”
It follows the announcement in January by Falcon’s Attractions of a licensing agreement with The Hershey Company.
Falcon’s currently has attractions at locations including IMG Worlds of Adventure in Dubai, the National Geographic Museum in Washington, DC and at SeaWorld Orlando.
