Fresh partnerships with auto racing’s NASCAR and with Disney, plus some futuristic samples of tomorrow’s photo booths, were the wow factors by Apple Industries at IAAPA this week.
The photo booth company demonstrated that it is still engineering for years ahead and that it is widening its already-considerable influence with more big names from the entertainment world.
NASCAR (the National Association for Stock Car Auto Racing) took its place on the company’s big expo stand alongside a first to use Disney livery.
Planning for the future was driven home by CEO Allen Weisberg in an address to 200-plus photo booth operators at a breakfast presentation yesterday.
“We are pulling out all the stops at this show,” he said, adding that cabinet design, software design were all strongly featured.
He pointed out that advances within the industry, and within his own company, had come to the attention of the Wall Street Journal in an article only the week before.
Weisberg illustrated ‘tomorrow’s cabinetry’, samples of which were on the booth in the shape of the Photo Studio deluxe and Prism. Adding more detail was son Jesse, senior director of technology, who pointed to the new Photoma as the epitome of "perfect balance of so many different things."
He added: “The design is timeless yet modern, sophisticated but simple” and that Photoma was "coming soon."
The Weisbergs were backed from the podium by president Scott Avery who drew attention to the partnerships already acquired in Major League Baseball, the National Hockey League, and from the entertainment sector Angry Birds, Sony Pictures, Marvel comics and now NASCAR and Disney.
Jesse Weisberg told InterGame: “The Disney licence doesn’t begin and end with a Disney cabinet design. It is the start of the partnership. The content will use the characters to interact with our guests; the audio and lighting effects are pure Disney…the whole Disney experience is encapsulated into the new Disney photo booth….you can picture yourself in a scene from Frozen…there is a whole lot more to come from this tie-in.”
