The trade body representing British museum and attraction-related companies has appointed David Willrich as chair of the executive board.
Willrich was formerly president of the Themed Entertainment Association, or TEA. He takes up the mantle from Terry Monkton, CEO of simulator and media-based attraction manufacturer, Simworx.
The Experience UK Advisory Board is comprised of senior representatives from across the museums and attractions industries, as well as the Department for International Trade.
Willrich commented: “I feel very privileged to take on this role at such an exciting time in the sector and thrilled to continue supporting Experience UK and its partners in the accelerated achievement of their goals. I’m looking forward to what we will achieve together.”
