The FEC industry in Pakistan has seen remarkable growth in recent years. Sidra Nadeem, CEO of operator Sindbad’s Wonderland, told Dan Snook how her company is leading the charge.
SINDBAD (or Sinbad as the name is also spelt) the Sailor, the fictional eighth century Middle Eastern hero had “fantastic adventures in magical realms,” according to Wikipedia.
All experiences he could well enjoy in any one of the FECs currently operated by his namesake company in Pakistan.
Sindbad’s Wonderland is a subsidiary of the Dolmen Group, a real estate developer that primarily focuses on shopping malls, and with that kind of heritage, it was off to a good start. However, simply having a quality location is only half the battle.
