A Toys R Us store in London, Ontario, Canada now has a Hasbro Nerf experience.
Design company Holman created the in-store attraction to help increase footfall and encourage customer engagement with Nerf products. The attraction is an interactive area within the store. Customers can use tags to involve themselves with exclusive products with multiple touch points.
Gravity hinges are used on the products in the attraction, rotating it back to its original position when released.
The company reports that the attraction is working well, with sales up 30 percent storewide and within the Nerf products by 11 percent.
